IP ECONOMIC POWER INDEX

The IP Luxury Index places cities worldwide in order of their access to luxury brands. The three most prominent companies in the luxury goods sector—Louis Vuitton, Ferrari, and Rolex—serve as the basis for the Index. Each brand is the market leader in its specific sector, and the number of outlets carrying that brand can serve as a useful metric. The biggest corporations show a solid sign of a city’s desire for luxury products through the rigorous market research and analysis behind the opening of each location in their chain. The visibility of a luxury brand is determined by more than just a person’s level of wealth. The allure of luxury brands is also significantly influenced by cultural factors. Luxury items have been more popular in East Asian markets. Cultures that look favorably upon affluence may be somewhat responsible for this phenomenon.
The IP Luxury Index monitors the fluctuation in ranking that occurs over time. There will be a shakeup in the order of the cities that now hold the title of “most opulent city in the world.” We have witnessed the opening and closing of several establishments over time. The Index provides a clear picture of how those who work in the luxury business evaluate various locations. Brands may also use it to research potential locations for new shop openings in cities nationwide.

IP LUXURY INDEX

Rank COUNTRY CITY Louis Vuitton Ferrari Rolex Score
1 Japan Greater Tokyo 22 3 22 134
2 USA New York Metro Area 17 4 33 133
3 South Korea Seoul Capital Area 24 1 10 114
4 China Shanghai Yangtze River Megalopolis 14 3 28 108
5 USA Los Angeles Metro Area 13 4 22 106
6 UK Greater London 10 3 29 93
7 Hong Kong Hong Kong 8 1 50 90
8 USA Miami Metro Area 11 4 13 89
9 China Beijing Jingjinji 10 2 16 72
10 France Paris 9 1 26 70
11 Germany Ruhr metropolitan area 2 2 37 61
12 Japan Osaka/ Kobe 9 2 7 59
13 USA Las Vegas 10 1 5 53
13 Italy Milan 3 2 25 53
15 Russia Moscow 4 3 11 51
16 USA Chicago Metro Area 5 2 14 50
17 USA San Francisco Bay Area 6 2 9 49
18 China Chengyu Metropolitan Region 6 2 7 47
19 Taiwan Taipei 6 1 13 45
20 Singapore Singapore 4 1 20 44
21 Canada Toronto 5 2 7 43
21 Australia Sydney 5 2 7 43
23 USA Dallas 6 1 8 40
23 Mexico Mexico City 5 1 12 40
25 UAE Dubai 4 1 14 38
25 USA Houston 4 2 6 38
27 Macau Macau 7 0 9 37
28 Thailand Bangkok 3 1 16 36
29 USA Washington 5 1 6 34
30 Turkey Istanbul 5 1 5 33
30 Malaysia Kuala Lumpur 2 2 9 33
32 Italy Rome 4 1 8 32
33 Hawaii Honolulu 5 1 3 31
33 China Guangzhou Pearl River Megapolis 2 2 7 31
35 Brazil Sao Paulo 4 1 5 29
35 Japan Nagoya 4 1 5 29
35 USA Boston 3 1 9 29
38 Philippines Manila 2 1 12 28
39 USA San Diego 2 2 3 27
39 Australia Brisbane 2 2 3 27
39 Germany Munich 2 1 11 27
39 Germany Frankfurt 1 1 15 27
43 Australia Melbourne 3 1 5 25
44 UAE Abu Dhabi 2 1 8 24
45 USA Saint Antonio 3 1 3 23
45 Germany Berlin 2 1 7 23
45 USA Detroit 1 1 11 23
45 Japan Fukuoka 3 1 3 23
49 South Korea Busan 5 0 2 22
49 China Jinan/ Qingdao Metropolis 2 1 6 22
49 USA Philadelphia 1 1 10 22
49 Netherlands Amsterdam 2 1 6 22
49 Spain Madrid 2 1 6 22
49 Italy Napoli 2 1 6 22
49 China Dalian/ Shenyang Metropolitain Region 3 0 10 22
56 Spain Barcelona 2 1 5 21
56 USA Seattle 2 1 5 21
56 China Yangtze River Valley Megalopolis 2 1 5 21
59 Kuwait Kuwait City 2 1 4 20
59 USA Tampa 2 1 4 20
59 Canada Vancouver 2 1 4 20
62 Taiwan Kaohsiung 2 1 3 19
62 Saudi Arabia Riyadh 2 1 3 19
62 Indonesia Jakarta 3 0 7 19
65 China Xi'an 3 0 4 16
65 USA Portland 1 1 4 16
65 Israel Tel Aviv 1 1 4 16
65 Switzerland Geneva 1 1 4 16
65 Saudi Arabia Jeddah 1 1 4 16
65 India Mumbai 1 1 4 16
65 Panama Panama City 1 1 4 16
65 Austria Vienna 1 1 4 16
65 Switzerland Zurich 1 1 4 16
65 Portugal Lisbon 1 1 6 18
65 Chile Santiago 1 1 6 18
65 USA Denver 1 1 4 16
65 UK Manchester 1 1 4 16
65 USA Phoenix 1 1 4 16
65 Germany Hamburg 1 1 6 18
65 South Africa Johannesburg 1 1 6 18
65 India New Delhi 1 1 6 18
65 Germany Stuttgart 1 1 6 18
65 Greece Athens 1 0 14 18
65 USA Atlanta 2 1 2 18
73 Poland Warsaw 1 1 5 17
86 Argentina Buenos Aires 1 0 11 15
86 China Xiamen 1 1 3 15
86 Belgium Antwerp 1 1 3 15
86 New Zealand Auckland 1 1 3 15
86 Denmark Copenhagen 1 1 3 15
86 Canada Montreal 1 1 3 15
86 Australia Perth 1 1 3 15
86 Czech Republic Prague 1 1 3 15
86 Belgium Brussels 1 1 3 15
86 South Africa Cape Town 1 1 3 15
86 Bahrain Manama 1 1 3 15
86 Taiwan Taichung 1 1 3 15
98 Luxembourg Luxembourg City 1 1 2 14
98 Sweden Stockholm 1 1 2 14
98 USA Salt Lake City 1 1 2 14
98 Switzerland Basel 1 1 2 14
98 France Bordeaux 1 1 2 14
98 Romania Bucharest 1 1 2 14
98 France Cannes 1 1 2 14
98 Morocco Casablanca 1 1 2 14
98 USA Columbus 1 1 2 14
98 Qatar Doha 1 1 2 14
98 Italy Florence 1 1 2 14
98 Japan Hiroshima 1 1 2 14
98 Switzerland Lausanne 1 1 2 14
98 USA Orlando 1 1 2 14
98 Japan Sapporo 1 1 2 14
98 France Toulouse 1 1 2 14
98 Italy Verona 1 1 2 14
98 USA Austin 1 1 2 14
98 Venezuela Caracas 0 1 6 14
98 China Hachang Megalopolis 2 0 6 14
98 Monaco Monaco 1 1 2 14
98 Italy Turin 1 1 2 14
120 Italy Bari 1 1 1 13
120 Lebanon Beirut 1 1 1 13
120 UK Birmingham 1 1 1 13
120 Colombia Bogota 1 1 1 13
120 Hungary Budapest 1 1 1 13
120 Canada Calgary 1 1 1 13
120 UK Edinburgh 1 1 1 13
120 South Korea Jeju 3 0 1 13
120 UK Leeds 1 1 1 13
120 Switzerland Lugano 1 1 1 13
120 France Lyon 1 1 1 13
120 Spain Marbella 1 1 1 13
120 Italy Porto Cervo 1 1 1 13
120 Puerto Rico San Juan 1 1 1 13
134 Switzerland Sion 1 1 0 12
135 Poland Katowice 0 1 3 11
135 Germany Nuremberg 0 1 3 11
135 Brazil Rio de Janeiro 2 0 3 11
135 China Kunming 2 0 3 11
139 Nigeria Lagos 0 1 2 10
139 Greece Mikonos 2 0 2 10
139 Azerbaijan Baku 0 1 2 10
139 Germany Dresden 0 1 2 10
139 USA Greensboro 0 1 2 10
139 Japan Kyoto 2 0 2 10
139 Italy Genoa 2 0 2 10
146 France Mulhouse 0 1 1 9
146 Germany Singen 0 1 1 9
146 Italy Ancona 0 1 1 9
146 South Korea Daegu 2 0 1 9
146 South Africa Durban 0 1 1 9
146 UK Exeter 0 1 1 9
146 Belgium Ghent 0 1 1 9
146 Germany Kassel 0 1 1 9
146 Sweden Malmo 0 1 1 9
146 Italy Modena 0 1 1 9
146 Oman Muscat 0 1 1 9
146 UK Nottingham 0 1 1 9
146 Italy Perugia 0 1 1 9
146 UK Southampton 0 1 1 9
146 UK Swindon 0 1 1 9
146 Switzerland Zug 0 1 1 9
146 UK Belfast 0 1 1 9
146 Germany Hannover 0 1 1 9
164 UK Colchester 0 1 0 8
164 Netherlands Enschede 0 1 0 8
164 USA New Orleans 1 0 4 8
164 USA Pittsburgh 1 0 4 8
164 USA Minneapolis 1 0 4 8
169 Russia St Petersburg 1 0 3 7
169 USA Charlotte 1 0 3 7
169 USA Cleveland 1 0 3 7
169 USA Jacksonville 1 0 3 7
169 Mexico Monterrey 1 0 3 7
169 Spain Palma de Mallorca 1 0 3 7
169 Spain Valencia 1 0 3 7
176 China Taiyuan 1 0 2 6
176 USA Baltimore 1 0 2 6
176 India Bangalore 1 0 2 6
176 Italy Bologna 1 0 2 6
176 Mexico Cancun 1 0 2 6
176 USA Charleston 1 0 2 6
176 USA Cincinnati 1 0 2 6
176 USA Hartford 1 0 2 6
176 Vietnam Ho Chi Minh City 1 0 2 6
176 USA Indianapolis 1 0 2 6
176 Japan Matsuyama 1 0 2 6
176 USA Naples 1 0 2 6
176 Japan Okayama 1 0 2 6
176 Aruba Oranjestad 1 0 2 6
176 Italy Padova 1 0 2 6
176 Japan Shizuoka 1 0 2 6
176 USA St. Louis 1 0 2 6
176 Italy Venice 1 0 2 6
176 Mexico Guadalajara 1 0 2 6
176 France Saint Tropez 1 0 2 6
176 China Hefei 1 0 2 6
176 USA Birmingham 1 0 2 6
198 Italy Massa 1 0 1 5
198 China Nanning 1 0 1 5
198 Mexico Santiago de Queretaro 1 0 1 5
198 Japan Wakayama 1 0 1 5
198 South Korea Daejeon 1 0 1 5
198 Thailand Phuket 1 0 1 5
198 Kazakhstan Almaty 1 0 1 5
198 USA Aspen 1 0 1 5
198 Brazil Brazilia 1 0 1 5
198 Brazil Goiania 1 0 1 5
198 Switzerland Gstaad 1 0 1 5
198 Saint Barthelemy Gustavia 1 0 1 5
198 South Korea Gwangju 1 0 1 5
198 Japan Hamamatsu 1 0 1 5
198 Finland Helsinki 1 0 1 5
198 Japan Kagoshima 1 0 1 5
198 Japan Kanazawa 1 0 1 5
198 Ukraine Kiev 1 0 1 5
198 Japan Kitakyushu 1 0 1 5
198 Austria Kitzbuhel 1 0 1 5
198 France Lille 1 0 1 5
198 France Marseille 1 0 1 5
198 Japan Niigata 1 0 1 5
198 Japan Okinawa 1 0 1 5
198 Italy Palermo 1 0 1 5
198 USA Palm Springs 1 0 1 5
198 Mexico Puebla 1 0 1 5
198 New Zealand Queenstown 1 0 1 5
198 Netherlands Rotterdam 1 0 1 5
198 USA Sacramento 1 0 1 5
198 Dominican Republic Santo Domingo 1 0 1 5
198 Japan Sendai 1 0 1 5
198 Austria Slazburg 1 0 1 5
198 Switzerland St. Moritz 1 0 1 5
198 Taiwan Tainan 1 0 1 5
198 Japan Takamatsu 1 0 1 5
198 China Zhengzhou 1 0 1 5
198 France Courchevel 1 0 1 5
198 Brazil Curitiba 1 0 1 5
198 Ireland Dublin 1 0 1 5
198 Canada Edmonton 1 0 1 5
198 Vietnam Hanoi 1 0 1 5
198 USA Nashville 1 0 1 5
198 France Nice 1 0 1 5
198 Norway Oslo 1 0 1 5
198 Brazil Porto Alegre 1 0 1 5
198 Russia Sochi 1 0 1 5
198 France Strasbourg 1 0 1 5
246 Australia Cairns 1 0 0 4
246 France Deauville 1 0 0 4
246 Japan Koriyama 1 0 0 4
246 Morocco Marrakesh 1 0 0 4
246 Japan Nara 1 0 0 4
246 Bahamas Nassau 0 0 4 4
246 South Korea Ulsan 1 0 0 4
246 Jordan Amman 1 0 0 4
246 Belgium Bruges 1 0 0 4
246 Brazil Campina 1 0 0 4
256 Sri Lanka Colombo 0 0 3 3
256 Mauritius Port Louis 0 0 3 3
256 Egypt Cairo 0 0 3 3
259 Tunisia Tunis 0 0 2 2
259 Andorra Andorra la Vella 0 0 2 2
259 Brazil Belo Horizonte 0 0 2 2
259 India Chennai 0 0 2 2
259 Guatemala Guatemala City 0 0 2 2
259 Bermuda Hamilton 0 0 2 2
259 Pakistan Karachi 0 0 2 2
259 India Kolkata 0 0 2 2
259 Peru Lima 0 0 2 2
259 Costa Rica San Jose 0 0 2 2
259 Iran Tehran 0 0 2 2
259 Libya Tripoli 0 0 2 2
259 Liechtenstein Vaduz 0 0 2 2
259 Cayman Islands George Town 0 0 2 2
259 Malta Valletta 0 0 2 2
259 Guam Tumon 0 0 2 2
275 British Virgin islands Road Town 0 0 1 1
275 Kazakhstan Astana 0 0 1 1
275 Paraguay Asuncion 0 0 1 1
275 USA Atlantic City 0 0 1 1
275 Serbia Belgrade 0 0 1 1
275 Slovakia Bratislava 0 0 1 1
275 Italy Brescia 0 0 1 1
275 Colombia Cali 0 0 1 1
275 Russia Ekaterinburg 0 0 1 1
275 Gibraltar Gibraltar 0 0 1 1
275 Cyprus Limassol 0 0 1 1
275 Slovenia Ljubljana 0 0 1 1
275 Colombia Medellin 0 0 1 1
275 Uruguay Montevideo 0 0 1 1
275 Vanuatu Port Vila 0 0 1 1
275 Ecuador Quito 0 0 1 1
275 Iceland Reykjavik 0 0 1 1
275 Dominica Roseau 0 0 1 1
275 Jersey Saint Helier 0 0 1 1
275 Antigua and Barbuda Saint John's 0 0 1 1
275 El Salvador San Salvador 0 0 1 1
275 Bulgaria Sofia 0 0 1 1
275 Italy Udine 0 0 1 1
275 Barbados Bridgetown 0 0 1 1
275 Saint Lucia Castries 0 0 1 1
275 Fiji Suva 0 0 1 1
275 Cyprus Nicosia 0 0 1 1
275 US Virgin Islands Charlotte Amalie 0 0 1 1
275 USA Tucson 0 0 1 1
275 Mongolia Ulaanbaatar 0 0 1 1
275 Japan Utsunomiya 0 0 1 1
275 Australia Adelaide 0 0 1 1
275 China Fuzhou 0 0 1 1
308 Greece Corfu 0 0 0 0
308 Pakistan Lahore 0 0 0 0
308 Kenya Nairobi 0 0 0 0
308 Laos Vientiane 0 0 0 0
308 Japan Oita 0 0 0 0
308 China Wenzhou 0 0 0 0
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METHODOLOGY

The statistics were compiled in December 2020 using Louis Vuitton, Ferrari, and Rolex’s official websites.
According to the government’s classifications, cities have been categorized into their greatest denominations: economic regions or metropolitan areas.
How many points should be awarded was determined based on the total number of stores in each city. The number of shops and dealerships shown on the company’s official website may be incorrect due to a miscount, a mistake, or a delay in updating the information.
Shops that were only closed for a short period were awarded points, but stores described as “permanently closed” were not.
Four points were awarded to Louis Vuitton retailers, eight points were awarded to Ferrari dealerships, and one point was awarded to Rolex resellers.